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January 29: Loyalty Links & Likes

Loyalty Links & LikesHere are a few loyalty links that caught my eye this week.

1. Trend-Driven Resolutions for Retail Loyalty Marketers – Chief Marketer

Seven resolutions addressing some key issues in loyalty marketing for 2014.

2. Can Dunkin’ Donuts Rewards Compete with Starbucks? – CNBC

The coffee and donut chain has launched its new DD Perks rewards program nationally, how it measures up to competition.

3. When Dining, Please Leave Your Cell Phone On – COLLOQUY

What Starbucks, Jersey Mike’s and other QSRs have learned from using mobile payments.

4. The Revenge of the Customer in the Age of Fickle Loyalty – Venture Beat

A new study provides a snapshot of customer service in the United States and presents some telling figures in terms of loyalty.

5. In Search of TV Episodes: How Not to Reward Fan Loyalty – Huffington Post

Networks have made it difficult for viewers to find content they like and, in the process, they are missing out on opportunities to grow loyalty.

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