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October 9: Loyalty Links & Likes

Loyalty Links & LikesHere are a few loyalty links that caught my eye this week.

1. 2013’s 4 Biggest Loyalty Trends – PYMNTS.com

The PYMNTS.com staff has put together its list of the top loyalty industry trends for 2013.

2. Pound Signs Over Hashtags – COLLOQUY

New research reveals word-of-mouth marketing on social media is on the rise, but traditional channels still have the advantage.

3. Becoming Disloyal: 6 Reasons to Quit a Loyalty Program – Fox Business

Story shares ways customers can evaluate the worth of their rewards program memberships.

4. Toys “R” Us Outlines Plans to Recover from 2012 Holiday Missteps – RIS

The retailer is looking to its loyalty program to improve holiday sales from last year.

5. McDonald’s Stores Trying Loyalty Program – Bloomberg

More on how the fast food chain plans to appeal to younger customers with a digital loyalty program.

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