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September 11: Loyalty Links & Likes

Loyalty Links & LikesHere are a few loyalty links that caught my eye this week.

1. With Acquisition, Fandango Plans to Raise Curtain on Loyalty Program – COLLOQUY

The online movie ticketer is creating a loyalty program to reward movie-goers.

2. Loyalty Program Changes Irk Frequent Business Travelers – USA Today

Rewards program policy changes trouble members who must use more points for perks.

3. At Virgin America, a Fine Line Between Pizazz and Profit – The New York Times

Airlines are upping the ante with new benefits such as mood lighting to wow customers, appeal to investors.

4. Credit Card Confusion: How Do I Earn Those Rewards? – Today.com

New survey reveals that although rewards credit cards are more popular than ever, many people don’t understand how they work.

5. Why Gamification and Big Data Go Hand-in-Hand – CMO

Story shares background on gamification including examples of organizations using the approach to increase customer and employee engagement.

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