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August 28: Loyalty Links & Likes

Loyalty Links & LikesHere are a few loyalty links that caught my eye this week.

1. Nando’s Overhauls Loyalty Scheme to Take Marketing to the ‘Next Level’ – Marketing Week

The Portuguese restaurant chain has upgraded from its paper-based program to a new card and revamped mobile app that will let Nando’s capitalize on data.

2. University Loyalty Programs Tap Into Profitable Student Market – COLLOQUY

A look into how universities are using loyalty programs to spur student engagement and improve marketing efforts.

3. I Hate Your Brand: How Negative Word-of-Mouth Can Actually Increase Positive Engagement – tnooz

The story shares results of a LoyaltyOne study that looked at negative word-of-mouth and loyalty program engagement and redemptions.

4. Is Sears Holdings’ Loyalty Program Helping or Hurting It? – AdAge

As Sears reports a second quarter earnings loss, the Shop Your Way rewards program is put under a microscope.

5. ‘Airline Loyalty Programs Should Encourage Real Loyalty.’ Really? – Chicago Tribune

The author questions findings of a recent frequent flyer study from Deloitte and Touche that claims airline programs aren’t as effective as they could be.

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