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August 21: Loyalty Links & Likes

Loyalty Links & LikesHere are a few loyalty links that caught my eye this week.

1. For Frequent Fliers, Airline Loyalty is Fleeting – USA Today

Story shares results from a new survey that investigates customer satisfaction and loyalty with airlines.

2. Triggering Customer Fascination – COLLOQUY

A Q&A with Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation, that reveals how companies can increase the appeal of loyalty programs.

3. How to Use Social Media Listening to Build Brand Loyalty – Huffington Post

The author discusses how engaging with customers via social media channels can boost brand loyalty.

4. Tesco Banks on Loyalty to Beat Netflix in U.K. Movie War: Retail – Bloomberg Businessweek

Tesco’s streaming and digital download service can be tied to a loyalty program, giving it an edge of competitors.

5. Restaurant Loyalty Rewards ROI: Real Results From Real Restaurants – RestaurantNews.com

How loyalty is paying off for a variety of restaurants and how other eateries can harness its power, too.

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