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August 14: Loyalty Links & Likes

Loyalty Links & LikesHere are a few loyalty links that caught my eye this week.

1. A Plot Twist With Dividends – COLLOQUY

How some of the world’s leading financial institutions are using their data and other resources to hold on to their best customers.

2. Roundy’s Introduces New Customer Loyalty Program – Milwaukee Business Journal

The Milwaukee-based grocer has updated its program to allow customers to upload coupons to their new cards.

3. Chicago Park District to Start Reward Points Program – Chicago Sun-Times

The story discusses the new Park Points program that allows park goers to earn points for participating in park programs.

4. Retailers Use Variety of Ways to Track Consumer Habits Through Loyalty Programs – Toledo Blade

How companies collect, use customer data and the issues that arise from poor privacy practices.

5. Rethinking Customer Loyalty –Marketing Magazine

The author uses recent findings to explain why loyalty programs need to be more customer-centric.

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