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June 5: Loyalty Links & Likes

Loyalty Links & LikesHere are a few loyalty links that caught my eye this week.

1. Today’s customer loyalty game — CMO

A look into the Australian loyalty market.

2. New Reward Program Habits May Cost Consumers Money — CNBC

Numbers from the 2013 COLLOQUY Loyalty Census are revealed.

3. Using Big Data To Target The Right Consumers With The Right Offers — Forbes

How online marketers can tailor Web experience to individual preferences.

4. Employee rewards pay off for employer, too — The Globe and Mail

LoyaltyOne is partnering with a company to offer an employee rewards program.

5. A smile will get your business far in the customer loyalty stakes, finds study — smallbusiness.co.uk

Study suggests small businesses should return to loyalty program basics.

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