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April 3: Loyalty Links & Likes

Loyalty Links & LikesHere are a few loyalty links that caught my eye this week.

1. Ford jumped ahead of GM, Toyota in customer loyalty in 4th quarter — Los Angeles Times

Why customer loyalty is so important in the automobile industry and the brands leading the loyalty pack.

2. Calculating the Customer’s True Loyalty Score — 1to1 Media

The author writes about loyalty measurement methods and touches upon behavioral vs. emotional loyalty.

3. Pharmacy services boosting customer loyalty to Shoppers Drug Mart as Amazon heads into cosmetics turf — Financial Post

How one drug retailer is winning loyalty despite the competitive market.

4. Raley’s Unconventional Take on Shopper Loyalty — Supermarket News

Grocery chain adds social marketing component to loyalty program.

5. Uncle Maddio’s adds customer rewards program — Fast Casual

Pizza chain introduces new “Loyalty Love” program, rewarding customers with a free entrée after 10th meal.

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