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April 24: Loyalty Links & Likes

Loyalty Links & LikesHere are a few loyalty links that caught my eye this week.

1. How to Use Mobile to Increase Customer Loyalty — PYMNTS.com

Five tips to harnessing mobile technology to gain loyal customers.

2. How Costa Coffee Used Data to Drive Loyalty and Sales — Fast Company

The UK chain is winning emotional connections with customers because of its clever use of data.

3. Loyal Shoppers Get Beauty Booty — Adweek

Bare Escentuals is using customers’ purchase history to send tailored gifts.

4. Customer Experience Drives Strong B2B Relationships — 1to1 Media

This story shares customer experience takeaways from a survey of 100 B2B businesses.

5. Hotel Chains Offer the Personal Touch — Calgary Herald

Rewards program personalization creates great guest experiences.

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