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March 6: Loyalty Links & Likes

Loyalty Links & LikesHere are a few loyalty links that caught my eye this week.

1. Michael Waltrip Racing Uses Mobile to Drive Customer Loyalty — Direct Marketing News

Race team launches new mobile loyalty program rewarding fans and supporting sponsors.

2. Something Beer Brands Can Drink To — Forbes

A story about beer and how customer loyalty affects sales — I’ll drink to that.

3. When Loyalty Programs Go Bad — Huffington Post

The headline is pretty self-explanatory; the author shares his negative rewards program experiences.

4. Don’t let frequent flier miles die with you — Reuters

What happens to your points when you die? The author explores points inheritance and tax implications.

5. Guest Blog — Loyalty program ROI: How to shorten time to payoff — Total Customer

LoyaltyOne Consulting’s Dan Ribolzi shares tips to quickening a loyalty program’s ROI.

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