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March 20: Loyalty Links & Likes

Loyalty Links & LikesHere are a few loyalty links that caught my eye this week.

1. Marriott Ties in With ’42’ to Promote Loyalty Program — The New York Times

Hotel company uses film’s release to promote loyalty program to African-Americans.

2. The Hidden Power of Privacy — COLLOQUY

How to leverage privacy policies as marketing tools to build loyalty.

3. Redtag launches customer loyalty program — Trade Arabia

Arabian-based retailer embraces first loyalty program to reward customers.

4. Raley’s Grocery Chain Adds Social to the Loyalty Recipe — Direct Marketing News

California grocer adds a new component to its Something Extra loyalty program.

5. MasterCard’s Three Key Factors For Loyalty’s Evolution — PYMNTS.com

The company’s Loyalty Solutions exec explains its steps to improving loyalty within payments.

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