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March 13: Loyalty Links & Likes

Loyalty Links & LikesHere are a few loyalty links that caught my eye this week.

1. Why Starbucks’ Customer Loyalty Is More Lucrative Than Any Ad Campaign — brandchannel

The story includes a few lines from a book by Starbucks’ CEO in which he writes, “Starbucks never set out to be cool. We set out to be relevant!”

2. 70% of Consumers Worry About Loyalty Program Privacy — Marketing Pilgrim

The author cites a new report that touches on consumers’ concerns about their personal information.

3. The Gift of Showrooming — COLLOQUY

How the latest retail trend can actually benefit businesses and boost loyalty.

4. Auto buyers trading in loyalty for lure of new models — The Detroit News

This story offers a look into loyalty’s worth in the auto industry.

5. When Customer Service Isn’t Even Half-Baked — The New York Times

Here’s another case of bad customer service leading to losing customer loyalty.

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