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February 6: Loyalty Links & Likes

Loyalty Links & LikesHere are a few loyalty links that caught my eye this week.

1. Customer loyalty? There’s an app for that — PilotOnline.com

Belly is getting even more face time. The story sheds more light on how the company caters to smaller businesses with loyalty program solutions.

2. Target card arrival forces Canadian retailers to step up customer data collection tactics — Canada.com

The author explains why Target’s loyalty program trumps other Canadian retailers’ programs. Here’s a hint, the answer is simple.

3. 7 Customer Service Lessons From A Jedi Master — B2C

Turns out Star Wars can teach us a bit more than just the ways of the force.

4. Brussels ‘fed up’ at Silicon Valley pressure to soften privacy laws — Financial Times

This article gets at the value of customer data by highlighting a privacy law debate spearheaded by Google and Facebook.

5. Warning: Is Your New Customer Coming Back? 4 Steps You Should Take Now — Forbes

Courting new customers is all well and good, but how can companies keep these new customers and win their loyalty? You’ll find a few ways here.

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