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January 30: Loyalty Links & Likes

Loyalty Links & LikesHere are a few loyalty links that caught my eye this week.

1. Belly’s New ‘Belly Bites’ Let You Sample Free Haircuts, Pizza, Gym Membersships — Fast Company

The digital loyalty company is back in the news for working with companies in creating free sample offers.

2. Mr. P’s owner shares tips on building customer loyalty — Birmingham Business Journal

A deli owner in Alabama provides some small business insight into building customer loyalty.

3. Soon, airline loyalty will cost you — Chicago Tribune

The reporter examines Delta’s latest loyalty program changes through both a customer and business lens.

4. Bank of America knows its customer service is awful — MSN Money

This story highlights a recent letter from the bank’s CEO urging employees to be nicer in order to win customer loyalty.

5. Thank You Cards and Doughnuts — Forbes

The author shares a lesson in loyalty he learned from a fellow college classmate. Simply put, a little personalized customer appreciation can go a long way.

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