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January 2: Loyalty Links & Links

Here are a few loyalty links that caught my eye this week.

1. 5 Customer Service Lessons From Winnie-the-Pooh — Forbes

Turns out Winnie-the-Pooh can teach us lessons well past childhood. Just like honey, these customer service lessons can really stick — they work wonders in building loyalty.

2. Building customer loyalty: Online retailers like Groupon, Zivame & Goibibo directly interacting with consumers — Economic Times

The competitive virtual marketplace makes winning customer loyalty particularly important for online retailers. This story discusses their efforts to build loyalty.

3. 12 Sneaky Ways That Big Retailers Track Your Every Move — Business Insider

I’m sharing this link because it details some interesting ways retailers are collecting data including creating heat maps to show high-traffic areas in stores.

4. Loyalty programs save time and money —Mail & Guardian

This story offers a look into the use and benefits of loyalty programs in sub-Saharan Africa.

5. Retailers increasingly turn to loyalty programs to better target consumers — The Commercial Appeal

The reporter mentions the proliferation of loyalty programs at the retail level and speaks with consumers for insights into preferred programs.

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