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December 26: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week.

1. How free online returns can spark shopper loyalty — The Washington Post

Something simple online retailers can do to increase customer loyalty efforts.

2. 8 predictions for direct marketing in 2013 — Direct Marketing News

News editor, Al Urbanski pulls together a collection of marketing trends predictions — all have customer loyalty implications.

3. Retailers step up as Target raises bar for loyalty cards — The Globe and Mail

The entry of Target into the Canadian retail landscape is stirring the loyalty program waters.

4. 2012’s Great Moments In Hotel Customer Service — Huffington Post

It’s always nice to read about specific instances of superb customer service, especially when they grow customer loyalty.

5. Loyalty will be punished! — The Guardian

With the good comes the bad. The author explores circumstances where customer loyalty is actually costing faithful consumers.

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