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November 28: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week.

1. Sears President: We’re Making Improvement in Customer Experience — Fox Business

This video link features President of Sears, Ronald Boire. Mr. Boire discusses how the company plans to focus on improving customer experience in the hopes of boosting sales.

2. Banks see information-driven services as a way to improve loyalty — InformationAge

No surprise here — using customer data can enhance overall loyalty. This story applies that concept to the banking industry.

3. ‘Tis the season to repay customer loyalty — Business Review

In my opinion ’tis always the season to repay customer loyalty. The story cites a survey underscoring the importance of customer experience during the holidays.

4. Loyalty programs or bust — Chicago Tribune

How to rack up frequent-flyer miles without taking a flight. That and more in Gregory Karp’s Spending Smart loyalty feature.

5. Spy Mannequins May Collect Your Data This Christmas — redOrbit

I’m sharing this link because it raises the privacy concerns we explored in the 2012 LoyaltyOne Privacy Study.

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