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November 21: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week.

1. How to Add Personality to Your Loyalty Program — Entrepreneur
FoBoGro’s name alone hints at its preference for out-of-the-box rewards programs. Check out some of its experiential rewards in this link.

2. Best Buy CEO Eyes Cost Cuts, Online Sales — The Wall Street Journal
The recently appointed Best Buy CEO talks about his plan to use customer service and loyalty to right the ship.

3. Customer loyalty at the phone tip — Marketing
With today’s technology there are more outlets to building brand loyalty. This article looks at these outlets through a marketing lens.

4. Quickly Growing Loyalty Service Belly Launches In San Francisco — Forbes
This loyalty services startup is far from going belly-up. Read about Belly’s loyalty offerings and growth here.

5. Know thy customer in time for the holidays — boston.com
The story reveals shoppers’ preferred payment method during the holidays and discusses the benefits of payments data.

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