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October 31: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week.

1. Three Initiatives for Motivating Loyalty Members — PROMO

Consumer engagement with loyalty programs is declining, this article offers advice on how to curb the trend.

2. Forget the E-Wallet — It’s Apple’s Passbook That Will Transform Retail — AdAge

The author discusses the implications of Apple’s Passbook for loyalty programs.

3. Loyalty Programs Get Way Out Of Hand — Forbes

Here’s another look at what happens when loyalty programs go bad.

4. Know Your Customers Wherever They Are — Harvard Business Review

I’m sharing because the story emphasizes getting to know customers through data and provides four keys to tracking today’s multichannel customers.

5. 6 Tips for Social Media Customer Service — 1to1 Media

recent report links social media engagement and ROI. This article shares helpful hints on how to gain customer loyalty through the money-making social media channels.

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