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July 11: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week.

1. Speling lessons from Bloomingdale’s new loyalty program — COLLOQUY

2. Toys “R” Us to launch enhanced rewards program — Direct Marketing News

3. British Airways ‘Loyalty’ Program Raises Privacy Concerns — redOrbit

4. E-gift Cards Gain Traction in Loyalty Programs: Q&A — Chief Marketer

5. Customer loyalty programs: too much love, not enough action? — Marketing Magazine

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