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May 3: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week:

1. Loyalty Is Not a Game – Or Is It? – MediaPost

2. Pinnacle Entertainment to Offer Extraordinary Benefits for Mychoice Loyalty Program – COLLOQUY

3. Big Stores Mount Loyalty Cards War – Sydney Morning Herald

4. Startup Brings Cash Rewards Program to Seattle – Seattle Post Intelligencer

5. U.S. Bank Rewards Loyal Customers with “Free Money” – Chief Marketer

 

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