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May 16: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week:

1. The Frequent Fliers Who Flew Too Much – Los Angeles Times

2. Starbucks Brews Loyalty with Mobile Payment – U.S. News and World Report

3. American Express Launches Mobile Offer Engine – COLLOQUY

4. Enterprise Loyalty: Three Principles to Consider – PROMO

5. Loyalty Technology for the Little Guys – Business 2 Community

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