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March 28: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week:

1. Swipely Beefs Up Its Credit Card-Based Loyalty Programs – Mashable

2. Real-Time Customer Feedback is the New Focus Group – Chief Marketer

3. Only One Quarter of American Consumers Are Brand Loyal – Business Insider

4. Reward Point Overload? Here’s How to Keep on Top of Them – The Globe and Mail

5. Undressing an Online Loyalty Trend – COLLOQUY

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