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Feb. 29: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week:

1. New CITGO Loyalty Bucks Program Designed to Fit Marketers’ Unique Business Needs – COLLOQUY

2. At Bloomies, Loyalty for All – The Wall Street Journal

3. Building Customer Loyalty Through Social Media – Forbes

4. Loyalty Apps Get Real Results: Five to Watch – PCWorld

5. Using ‘Gamification’ to Better Engage Customers Online – The Washington Post

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