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Jan. 18: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week –

1. Macy’s CMO Shares Loyalty Insights at NRF Big Show – Direct Marketing News

2. 10 Easy Ways to Keep Frequent Flier Miles from Expiring – USA Today

3. Businesses Turn to Video Games to Generate Customer Loyalty – Chicago Tribune

4. PGA Trade-In Network Partners to Launch New Loyalty Program for PGA Professionals – COLLOQUY

5. Start-Ups Hope to See Rewards in Customer Loyalty – The Washington Post

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