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Jan. 11: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week –

1. Beware the Loyalty Scheme Rebrand – Marketing Week

2. Three Ways to Get Customer Loyalty Wrong – USA Today

3. The Key to Customer Loyalty: The Total Shopping Experience – Forbes

4. The Experiential Differential: Loyalty at 180 Miles Per Hour – COLLOQUY

5. One Goal, but Two Contrasting Approaches to Loyalty – Internet Retailer

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